What are the characteristics of contemporary website design?
Website design is responsible for almost 95% of a first visitor’s first impression of what you do. Great contemporary website design can help you improve sales numbers easily.
That is why it is important more than ever to always incorporate contemporary website design as the priority into your marketing strategy. But what does it mean to have contemporary website design, and what are the characteristics?
Characteristics of a Contemporary Website Design
- Unique bold typography
The use of a unique bold typography in contemporary website design is that it gives your website a uniform look across each page on the website.
First and foremost, the use of a unique, bold type of typography ensures that this directs the visitor’s attention to a certain text. Most companies do have a specific, unique font that they use to identify themselves immediately to customers.
Secondly, they are mostly applied to add emphasis to the general design of your website, making it look more appealing.
- High-quality, vibrant visuals
For a contemporary website, visuals play a major impact. This is one of the issues you should think about when you are designing a web page, especially the home page.
This is really useful, as high-quality, vibrant visuals help the designer highlight the different characteristics of a service or product in a more effective and efficient way.
For products specifically, using large images to showcase the different parts of features of a product ensures that the visitor experience is optimized no matter the device in use.
In addition, websites that have responsive design will allow any image size to adjust accordingly to the various types of screens.
- Visual effects and animations
Visual effects and animations are important as they are used to create a feeling of true immersion; they provide unforgettable experiences that make your website visitors want to always come to your website.
Moreover, animation effects can be used to present the content of the web page. For instance, Post Carousel not only gives your visitors an opportunity to enjoy browsing your products in a sliding carousel but also saves your precious space on the page.
- Featured Video (S)
The use of videos on a website is becoming more popular. They are aimed at those people who prefer getting information while watching rather than reading. Videos on a contemporary website design help in saving space on the web page. It is also a very good way of telling people about your company in a way that they can easily remember.
Videos that are played in the background add a lot of intrigue to a web page
Why are videos really useful?
They help engage the visitor by providing enticing content the moment they land on the page. In addition, videos are processed more than 60,000 times faster in our brains as compared to texts. Videos are easily consumed and appear effortlessly.
- Call to Action Buttons
Nowadays, a contemporary website without a call-to-action button is impossible to find. Such buttons are used to incite the visitor to do something such as ‘Call Now, Get Quote, and Email Us.
Mostly, they are used to encourage a website visitor to follow a specific link in order to find out more information.
- Optimized for Speed
Having a slow-loading website is one of the most common mistakes, and this certainly deteriorates your website’s SEO.
It is often critical to optimize all the elements of your website for speed so as to reduce the amount of bounce rates.
Averagely 1-2 Second delay in a specific website page can lead to about 7-8% reduction in website visitors and conversions
These statistics indicate the importance of speed in contemporary website designs. As Modernage Solutions, we are keen to always ensure that website speed is adhered to.
In order to avoid this, there are some elements to be followed:
- Making sure that all images are optimized regardless of their image size
- Keeping the files small and compresses
- Hosting your website on a reliable hosting platform.
- Proper Website Navigation
It is essential to perform quick analytical checks on your website to ensure that your target audience can easily and intuitively understand how your website is designed and navigated.
Website navigation refers to how your website is organized in terms of menus and links. Menus typically influence the connection between different pages on the website.
- Responsive design
A responsive website design ensures that your website looks and functions really well on all devices, including tablets, desktops, and smartphones.
Statistics show that mobile devices account for over half of the global traffic; therefore, a non-responsive website can lead to poor experience and lost opportunities
To achieve responsive design, the use of flexible grid layouts, scalable images, and CSS queries is important. Ensure that you test your website using various devices to ensure that it performs well on all devices and screen sizes.
Get Started with Website Design Today!
Ready to elevate your online presence with a modern website design? Look no further than Modernage Solutions. We specialize in creating stunning, functional, and SEO-optimized websites that cater to your unique needs. Don’t miss out on the opportunity to transform your website into a powerful tool for attracting and retaining customers.
Contact ModernAge Solutions today and let us help you build a website that stands out in the digital landscape.
