It’s been said that we now control the world and have access to knowledge at our fingertips. That doesn’t warrant any second thoughts. The internet is a wonderful place. It keeps changing how we communicate, interact with one another, and lead fulfilling lives. The majority of people’s time is spent online. This could be for a variety of purposes, such as purchasing an item, making use of a service, reading a blog, or amusing themselves.
Given the amount of time individuals spend on the internet, businesses have also gone online. Business owners of all sizes must have a website and a social media presence. If you own a business and don’t have a website, you could be losing a lot of prospective clients online. Knowing the value of a website is critical for exponentially growing your company.
Listed below are 10 reasons proving the importance of website:
Establish Credibility and Build Trust
Just like in the old days, when customers expected businesses to have contact numbers and addresses mentioned in their information brochure, customers nowadays expect businesses to have a website or online presence. This is a crucial first step in establishing trust. From this perspective, for a business, a website is highly important. Websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses who might be new in the market.
24/7 Availability
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website in business. The website is always at work to ensure that customers who come in are always served in the comfort of their homes.
Growth Opportunity
A website can act as a company’s portfolio or resume. This can prove to be beneficial for businesses as the website can act as a reference for potential investors in which they can be acquainted with your services, what you have achieved so far, and what your plans for the future are as a business.
24/7 Customer Support
Providing customer support is a tough job for any business. However, providing customer support online is easier and more cost-efficient than hiring personnel to provide support. This is where the importance of having a website becomes clear as customer support through a website can be provided in various ways:
- FAQs – This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources, while also providing precise and relevant information to customers.
- Chatbots – Chatbots on websites also do the job of addressing frequent customer queries through template answers. Chatbots can also provide users with many other important pieces of information like signing-up procedures, information about services/products, and so on.
Information Exchange
Over 50% of the customers expect any brand or business to have an online presence where they can access their services. One of the most captivating aspects of a website is how easy it makes information accessible to customers. At its core, a website is nothing but a medium to communicate with customers and to provide them with information and resources. Here are a few ways in which websites help in exchanging information:
- Advertisements that update customers about the latest offers on products and services
- Newsletters that update customers about any upcoming events and news
- Contact forms that invite enquiries or requests from customers
Cost-Effective
A physical store requires a massive investment for owning or renting a commercial space. Besides that, furniture, interiors, and employees are also some additional expenses that cannot be ignored. On the other hand, creating a website is very easy and cost-effective. With CMS like WordPress, Shopify, or Wix, one can easily create a website with little or no help. Only if you are setting up a complex website like E-commerce or one with thousands of pages, or complex filters and facets, then you might need the help of experts. However, the cost can still be minimal in comparison with setting up the physical store.
Improves Visibility
Websites can become your online store, office, or showroom at a very minimal cost. A physical store will have visibility within a particular radius of its location, depending on its type. However, when it comes to a business with an online presence, the visibility or the reach has no bound. Users from any part of the world can access the website.
Marketing tool
Marketing plays a crucial role in the expansion of any business. Having a website makes it pretty easy to spread a word about your business when people are searching for them. Let us say your offline business is doing well, and now you want to expand it online If you have a website, you can make it appear on a Search Engine whenever people search using a keyword. There are two types of marketing method that makes this possible. One is Search Engine Optimization (SEO), and the second is Search Engine Marketing (SEM). The SEM is sometimes also referred to as Pay Click (PPC). Besides SEO and PPC, you can also market your website using social media, display Ads, and other techniques. You can set up a target audience of your choice and use demographics like age, gender, location, and more for the same. You can go as broad as you want or as niche as you wish.
A digital marketing agency with proven success records helps you create and execute a marketing plan for your business that would drive relevant users to your website.
Portfolio building
Do not limit your website for just selling products or services. Create a portfolio that shows how well you are doing in the business. Let us say your business is into travel and tourism. You can create a video portfolio of a family that shows their overall experience from booking tickets to taking trip pictures all the fun. You can ask them to share their feedback in a video format and add it to the portfolio video. Such portfolios help build the trust of people into your business.
Having a website has become crucial in this digital age. A business with no website loses multiple opportunities that can come online. Apart from these essential benefits, a website has to offer, it also helps in numerous other ways. For example, a website can provide a map or directions to their business locations or offices. If someone wants to know about a business at their convenient hour, a website can help them with the same since it is accessible at any time. A well designed and engaging website can strengthen the brand image. To become a successful businessperson, you must have a professional website.
Revenue increase
There is no limit to the revenue that could be generated by your website. If the reach of your website can cross the borders, the revenue can reach sky high. All you need to do is optimise your site and make sure that your audience find you when they are looking for you. Besides that, you can also give some of your digital space on your website for display ads. Let’s say your site is about reviewing or selling mobile phones. You can give some of your digital space on your website to display ads relevant to these phones. This is just an additional way with which you can generate more revenue.
Conclusion
We hope that you have understood the significance of having a business website and the numerous benefits it can bring to your business.
In this digital landscape, it is wise to take the leap and invest in a business website. It’s not only about online presence but also opens a new way of growth.
If you are ready to adopt this digital revolution, we are here to help. Contact us today to discuss how we can help you create a compelling and impactful website that takes your business forward.
Modernage Solutions, a leading website development company, has years of experience building websites for businesses and can provide you with an effective solution per your needs.
Bonus: Our Step-by-step process of Website Design